Director, Regional Integrated Marketing
Apply Now Job ID 93462218992 Location New York, New York Position Type Full time
At the American Cancer Society, we're working to end cancer as we know it, for everyone. Our employees and 1.3 million volunteers are raising the bar every single day. We are a culture comprised of diverse backgrounds and experience, to better serve our communities.
The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.
**This is a remote role; however, the ideal candidate would be based out of NYC and Boroughs, Long Island, or northern New Jersey area**
ESSENTIAL FUNCTIONS:
- Leads and implements marketing and communications efforts for an assigned product line, marketing area of expertise and/or geography in collaboration with internal stakeholders (enterprise, regional, department, account leads) and external partners (prospects, accounts, individuals) to advance revenue and mission priorities. 30%
- Develops and stewards media relationships and spokespeople in defined media markets in service to region revenue and mission priorities. Including recruiting and coaching spokespeople as trusted voices of the organization. 30%
- Conceptualizes and develops prioritized campaigns, activations, packages, pitches, and content that drive relevance, acquisition, and revenue for prioritized business needs in the region including social/digital channels that align with enterprise, brand, and platform expectations. 30%
- Implements assigned crisis/issues communications responsibilities for readiness, risk reduction, and response to issues. 10%
EXPERIENCE/QUALIFICATIONS:
- Preferred Degree: Bachelor's Degree
- Years of experience: 7+ years of experience in a marketing-related field
- 2+ years Media Relations
- Bilingual English/Spanish preferred, but not required
KNOWLEDGE, SKILLS, AND ABILITY:
- Proven track record in managing multifaceted promotions and communications campaigns.
- Plans and prioritizes work to meet commitments aligned with organizational goals.
- Builds strong partnerships and works collaboratively with others to meet shared objectives.
- Demonstrated expertise in interpersonal, presentation, written and oral communications.
- Proven ability to assimilate complex organizational, political, and health issues into high quality, multimedia communications and marketing strategies and tactics.
- Experience developing and implementing effective social initiatives, cause marketing partnerships, partnership plans, and media partnerships.
- Demonstrated project management skills
- Highly motivated self-starter, able to work in an extremely fast-paced team environment, manage multiple projects simultaneously, and meet deadlines.
- Experience with social/digital/Google analytics, social media management tools (Sprout, etc.), media management (Cision), Adobe products, CRM platforms (Salesforce), and other similar products/platforms is a plus
- Strong aptitude for staying abreast of external trends and new developments in communications and marketing- especially in assigned area- NYC.
- Ability to establish a culture that values the staff/volunteer partnership
TRAVEL REQUIREMENTS:
- Some travel to meetings and events that may include nights and weekends.
PHYSICAL REQUIREMENTS:
- Work is primarily performed in a remote setting.
- No specific physical requirements.
The starting rate is $110,000-$115,000. The final candidate's relevant experience/skills will be considered before an offer is extended. Actual starting pay will vary based on non-discriminatory factors including, but not limited to, geographic location, experience, skills, specialty, and education.
ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits. We are a proud equal opportunity employer.
Equal Opportunity Employer.
See our commitment to a policy of Equal Employment Opportunity to continually ensure equal opportunity to our employees and to our applicants.