At the American Cancer Society, we're working to end cancer as we know it, for everyone. Our employees and 1.3 million volunteers are raising the bar every single day. We are a culture comprised of diverse backgrounds and experience, to better serve our communities. 

The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.

As a key contributor of the Marketing Strategy & Planning Team, the Marketing Strategy Director is responsible for driving the development and execution of data-driven, audience-centric marketing strategies and integrated campaigns. This role focuses on translating audience insights into the strategic development of integrated, multichannel marketing and go-to-market plans and partnering with cross-functional teams across the organization for seamless implementation to drive business outcomes.

*This is a remote position*

The job duties of this position are fluid and evolving, but generally encompass the following primary responsibilities: 

Develop Data-Driven, Audience-Centric Marketing Strategy (40%)

• Drive the use of customer insights and data analytics to deeply understand audiences and inform all strategic planning. 
• Lead the development of audience strategies for recruitment, retention, and re-engagement aligned with business objectives. 

• Create audience specific marketing calendars, strategic plans, and integrated multi-channel go-to-market activations with clear objectives and KPIs. 

Guide Integrated Content & Creative Development (20%)

• Guide the creation of impactful, audience-centric content, ensuring it aligns seamlessly with strategic plans by developing audience specific messaging and providing strategic creative briefs and well-articulated feedback.
• Collaborate closely with creative teams to ensure the development of breakthrough, brand-aligned creative work that differentiates, resonates with audiences, and achieves measurable business outcomes.
• Ensure all materials consistently uphold the brand voice, leverage key brand assets, and harness the verbal and visual brand identity.

Drive Marketing Execution & Performance Optimization (20%)

• Partner with Marketing Project Managers to ensure strategies and campaigns are seamlessly executed and delivered on time and within budget.
• Collaborate with analytics and research teams to establish robust KPIs, dashboards, and real-time measurement frameworks.
• Oversee post-activation reporting, analyze lessons learned, and ensure continuous feedback loops for strategic refinement.

Provide Marketing Leadership & Foster Cross-Functional Collaboration (20%)

• Serves as a marketing partner to internal business pillar partners to support the strategic direction and positioning of these areas and their leadership.
• Collaborate effectively with marketing & communications channel leads and subject matter experts to drive
• Proactively identifies opportunities to share learnings and make connections across teams, programs of work and audiences.

EXPERIENCE/QUALIFICATIONS:

• Minimum Degree Required: Bachelor's Degree
• Preferred Degree: Bachelor's Degree
• Years of experience: 5+ years with a record of progressively responsible positions

KNOWLEDGE, SKILLS, AND ABILITY:

• Expertise in building integrated marketing strategies, executing with excellence and identifying learnings for optimizations and future opportunities. 
• Data-driven mindset with experience leveraging analytics and market research in marketing decision-making and execution. 
• Strong interpersonal, verbal and written communication skills, and ability to work strategically and collaboratively across departments 
• An effective, versatile, action-oriented individual with the ability to operate in a fast-paced environment 
• Proficiency in software including exceptional skills Microsoft Office suite

TRAVEL REQUIREMENTS:

• Requires travel by air or car when necessary. 

PHYSICAL REQUIREMENTS:

• Work typically performed indoors in a home or office environment

The starting rate is $91,500 to $105,000. The final candidate's relevant experience/skills will be considered before an offer is extended. Actual starting pay will vary based on non-discriminatory factors including, but not limited to, geographic location, experience, skills, specialty, and education.

ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits. We are a proud equal opportunity employer.