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Vice President, Regional Communications & Marketing

Job ID 13782662 Location Nashville, Tennessee Position Type Full-Time

 

Position Description

Save lives. Fulfill yours.

At the American Cancer Society, we're leading the fight for a world without cancer. Our employees and 1.5 million volunteers are raising the bar every single day. The people who work at the American Cancer Society focus their diverse talents on our singular mission: to save lives, celebrate lives, and lead the fight for a world without cancer. We achieve our mission by drawing on our core values of integrity, compassion, courage, determination, and diversity.

It is a calling. And the people who answer it are fulfilled.

Leads the communications and marketing efforts for an assigned region of the Society and serves as the strategic advisor to ensure execution on priority marketing and communication efforts as defined by GHQ. Manages and mentors a team of marketing and communication professionals to execute strategies or region specific efforts and tactics to support mission and revenue priority activities, driving community relevance in their region, markets, and in support of enterprise-wide efforts. Provides the full range of counsel to regional leadership and departments, including leading teams to develop action plans, overseeing the integrated planning, removing barriers and bring execution strategies to fruition. Advances the Society’s mission, goals and objectives by raising regional awareness and understanding of how the Society makes an impact in the fight against cancer.

• Develops and leads implementation of a comprehensive and integrated communication and marketing plan that drives community relevance in region, identified markets and in support of national efforts.
  • Strong emphasis on developing and implementing social-media and low-cost but high-impact digital strategies that drive awareness, lead-generation, volunteer recognition, and donations.

• Serves on the senior leadership team for the region who has shared accountability for an integrated approach to meeting overall regional goals and objectives. Counsels the region SLT and volunteer leaders regarding key communications and marketing needs and efforts.
• Conceptualizes, develops, leads and the execution of marketing and communication strategies and plans based on the enterprise-wide marketing and communication’s scope of work, consistent with other enterprise business and communications plans. Analyzes communications strategies to determine ROI and inform future region planning.
• Leads and manages a team of marketing and communications professionals to ensure accountability and achieve measurable results. Recruits, hires and trains team members as necessary.
• Monitors financial expenditures and progress against the budgetary plan and takes appropriate measures to meet top line and bottom line goals ensuring a high ROI in meeting mission and revenue targets.
• Supports crisis response strategies; developing strategic media responses including key messages, statements and identification of spokesperson;
• Responsible for leading execution for regional public relations, social media and integrated marketing activities that are in line with enterprise communication and marketing strategies.
• Accountable for integration across Distinguished Partners, Cancer Control, Community Development, Operations, and ACS CAN teams.
• Maintains a productive and collaborative relationship with the Society’s global headquarters departments and other regions to share insights and advance ACS strategies.
• Works closely with enterprise marketing and communications staff to ensure consistency in messaging and to leverage resources needed for top priority campaigns.
• Serves as the lead cross-functional marketing and communications strategic adviser within the assigned Society region focused on high impact/priority activities.
• Partners in securing confidence with external partners for communication and marketing needs.
• Represents the Society internally and externally as a spokesperson and ensures messaging and training for other identified staff and volunteers to support the Society’s brand story.
• Serves as a key source for Society information and news for regional activities.
• Drives community relevance through customer-centric and innovative strategies.
• Models and fosters behavior that establishes a culture that values the staff/volunteer partnership, and is consistent with the values, goals, and objectives of the Society to create an atmosphere of trust, cooperation, accountability, empowerment, and dedication to the mission.
• Ensures that regional staff and volunteers reflect the diversity of the communities served by the region and creates and reinforces an environment of inclusion.
• Recruits and trains communications volunteers; manages volunteer communications region leaders
• Manages agency relationships engaged for region activities.
• Ensures that region staff and volunteers reflect the diversity of the communities served by the region.
• Upholds the six core principles of the communication profession as defined by the International Association of Business Communicators: Ethics, Consistency, Context, Analysis, Strategy and Engagement.


 

Position Requirements

• Bachelor’s degree in communications, marketing, public relations, journalism, or a related field.
• At least 9 years of experience in a marketing/communications-related field, including several years in a management/supervisory capacity.
• Additional formal knowledge and experience that would position this individual as a strategic communications leader for the Society are highly desirable. Such knowledge and experience may include experience in public health, health care or nonprofits; advanced degree; professional affiliations or other experience or training.

Demonstrates Leadership Competencies: Collaborates, Manages ambiguity, Strategic mindset, Drives Engagement, Ensures accountability, Courage, Manages complexity, Builds effective teams.

Other Skills:
• Demonstrated effectiveness through interpersonal, presentation, written and oral communications.
• Proven ability to assimilate complex organizational, political, and health issues into high quality, multimedia communications strategies and tactics.
• Must have proven track record in managing successful, multifaceted strategic promotion/communications campaigns.
• Track record in launching effective social initiatives, cause marketing partnerships, and media partnerships.
• Demonstrated success strategic planning and budgeting to meet revenue and expense targets.
• Demonstrated success managing performance of a virtual team of staff.
• Must have demonstrated project management skills and be a highly motivated self-starter able to work in an extremely fast-paced team environment, manage multiple projects simultaneously, and meet deadlines.
• Work is normally performed in a typical interior/office work environment.
• Limited physical activity required.
• Some travel may be required on as-needed basis.

We are committed to providing staff with fulfilling opportunities to learn, grow and make an impact in their local communities. We offer staff a generous paid time off policy; medical, dental and retirement benefits, and professional development programs to enhance staff skills.

Equal Opportunity Employer.

See our commitment to a policy of Equal Employment Opportunity to continually ensure equal opportunity to our employees and to our applicants.

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